Re-look at your models...

Lot of companies who are in the software service industry are still following the traditional software life cycle models and in most of the cases, not realizing the client needs, but still want to follow processes they have been following for years. Ultimately the reason to follow a particular proven model is not only for the guaranteed success of the project, but also to produce high quality deliverables. Quality is not just following set of standard procedures and processes. The only way to achieve the quality work is to increase the quality of people who build those. So companies should invest more on cultivating quality in people by more training. Also companies should start looking at different software models like agile development model, Extreme programming model, etc. I am talking about "Cowboy coding" style at the same time. But need to look at breed models to align with client's working models. One approach can never work out for all scenarios and every client is different in the way they operate.